My PhD project addresses contextual cues which influence advertising (specific) qualities in partner-choice paradigms, and the evolutionary rationale for these decisions. Some of the questions I am trying to answer are:
Are people rational advertisers?
Are their self-presentation strategies finely tuned to the perceptions of their audiences?
How do observers perceive and categorize cooperative actions with potentially different underlying strategic incentives?
How is the paradox of advertising to skeptical audiences dealt with?
Prior to looking at biological markets from the perspective of cooperation, I have also collaborated on projects regarding sexual selection and mating preferences in virtual environments, as well as the implementation of new technologies in education.